DM Automata — Instagram DM Automation
For real estate

Every listing comment becomes a lead

Buyers comment “DETAILS” on a listing. DM Automata sends the full details and a viewing link, saves their contact, and keeps your listings posting on schedule.

Listing enquiries

“Details?” gets a reply in seconds

Tie an automation to each listing post. Anyone who comments the keyword gets the price, specs and a button to book a viewing — day or night.

  • ✓ One automation per listing post or Reel
  • ✓ A book-a-viewing button inside the DM
  • ✓ Public reply so the thread shows you responded
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Listing enquiries Listing enquiries Listing enquiries
Buyer contacts

Build a buyer list from your comments

Everyone who comments is saved as a contact you can tag by area or listing. Broadcast new listings and open-house dates to just the tag that fits.

  • ✓ Every enquiry saved as a contact
  • ✓ Tag contacts by area or listing
  • ✓ Story-reply triggers for open-house stories
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Buyer contacts preview
Scheduler

Keep listings posting

Schedule listing posts, walkthrough Reels and stories to publish automatically, and put every active listing behind one bio link.

  • ✓ Schedule posts, Reels and stories
  • ✓ Bio link with click tracking and QR codes
  • ✓ Team roles on Business for your whole office
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Scheduler preview

Questions from real estate, answered

Can I use a different automation for each listing?+

Yes. Automations can be scoped to a single post or Reel, each with its own keyword, message and viewing link.

Can my whole team use one account?+

The Business plan adds team roles and permissions and up to 20 Instagram accounts, so agents can work from one workspace.

Can I print a QR code for a listing?+

Yes. Every bio link can generate a QR code, so a sign or flyer can point to the same page as your Instagram bio.

Also built for

Creators E-Commerce Coaches Agencies Fitness All industries →

Turn your next comment into a customer.

Join 3,000+ creators automating Instagram with DM Automata. Free to start, no card required.

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